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Many new product lines or special offers ("10% Off!") are the results of careful marketing research, which can determine customer needs and wants and allow you to supply your customers with just the "right" product or service. Research can be used to determine the impact of special sales programs or discount offers and can even be used to introduce a new product before the expense of fully doing so is incurred. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above Many small business owners are very concerned with the promotion and advertising of their businesses. Considering the cost of advertising today, their concerns are well founded. One of the most frequently asked questions is: "How effective is my advertising?" The answer can be determined with many types of formal and informal research techniques. For example, a separate telephone line with a number that appears only in your Yellow Pages ad can be installed. By placing a tally sheet next to the phone, a count can be recorded every time a call comes in on that line. |
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