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One of the most important factors to bear in mind when planning and building your web site is what sort of visitors you are really looking for. The process should be; 1 - Find the Target market then 2 - Get them to visit your site If you don't proceed in this way then you might get great amounts of visitors to your site but they may not be 'quality' visitors... i.e. they may have stumbled upon your site whilst actually looking for something else.. something you do not offer. So If you have a site that sells red leather jackets and you promote your site under the category of 'clothing' then you will probably get many visitors coming to your site all looking for some item of clothing. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above If you fine tune your advertising from the start it is possible to pre-qualify the web site visitor a little so that you will only receive hits from those who are looking for 'red leather jackets'. By doing this you will have MUCH LESS traffic... however, the traffic you do get will be looking for exactly what you are offering from the very start. This will increase your conversion rate immensely and you will make far more sales per visitor and therefore, if you are paying for your advertising will increase your Return On Investment (ROI) |
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