Why is it that ninety-something percent of people who set out to make money online fail? I'm not sure who collects these figures anyway, but the general consensus is that the vast majority of people who try to make money online will fail. Whatever the actual figure, in my experience it is certainly quite high. I think this is mainly due to an illusion. The illusion that we often see thrown at us is that it's easy to make money online; that if we start a business in the morning, we can then go out for a round of golf and come back at lunchtime to find that we're multi-millionaires.

The illusion sets expectations which will invariably be shattered and then people will just give up. It doesn't matter how many times one quotes the old 'if it sound too good to be true it probably is' clichés to people, they still prefer to believe the illusion. It's a very powerful illusion that's exploited by advertisers to the maximum, but I don't blame advertisers. In fact, I think they perform a useful service: I think it's worth the price of the 'Get Rich Quick' product on offer for someone to find out that they won't be able to make easy money online.

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