Have you ever questioned why some highly relevant websites show very poor ranking in the search results? The answer might as well lie in bad keyword placement decisions. See, there are many places on your website where you can place your keywords - and they differ in the effectiveness with which they help you achieve higher ranking positions. Search engines usually give the most weight to the page's title, because it tells them what the web page is about. Therefore you should place your most important keywords between the Meta tags are special HTML tags, usually within the ... portion of the web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Meta tags allow you to control how search engines catalog your web site. Not all search engines make use of these tags, but using them will definitely improve your position in those that do. The most commonly used Meta tags are Description and Keywords tags.

The description tag lets you specify a short summary about your web site. Most search engines use the Description Tag for their summary description when they display your website in the search results. This is also very important from the visitor point of view as it tells the searcher whether your website is relevant to his search and worth the visit. Therefore this tag should clearly describe what one can find on your web site.

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