I was recently approached by a small business owner who wanted to find ways to maintain his website but felt the cost of a content management system, even a small scale solution, was too high to justify. He recognized that his website is an important part of his business and also recognized that he and his small group of non-technical employees didn't have the expertise to manage their website themselves. I suggested he look at the cost of maintaining his site with and without a content management system. The aspects of the comparison are based on the following criteria:

When the business owner looked at what the site had done for his company in the last year, what he expected from his website in the coming year, and how he wanted his business represented on the Internet, he decided to make the one time investment in a Content Management System. Once he had put it into perspective and figured out how much he would have to spend hiring an internal staff person to manage the site for him without a CMS, he calculated that he would be able to justify the one time software expense in less than three months after launching the new site.

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