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Business Know your media markets and target the publications your customers read. This takes a little time to research but it will pay off, identify and build a relationship with journalists and editors. Study the masthead information in your target publications and get to know who the writers and editors are and what areas they cover, Pitch story ideas they can use. Don’t ask them to do a fluffy, promotional piece on you or your company—that’s advertising. Give them news or feature story ideas with value and then offer to be their source, Be available for interviews and to provide background information. Nothing frustrates a writer more than to get a strong pitch and then not be able to contact the source on a timely basis. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5 - In a broadcast interview, speak in sound bites; for a print interview, answer the questions directly and completely. With a print interview, you generally have more time to answer a question, but you still need to be concise and quotable. Practice your comments ahead of time so that your message is clear and easy to understand, Be cautious when speaking “off the record.” Expect that anything you say to a reporter is actually on the record, even if you said otherwise, Never say, “No comment.” This makes it look like you are hiding something. Instead say something like, “I don’t have an answer for you right now. Let me get back with you on that.” And then follow up.

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